What triggered you to start your metaverse company?
We started out with Serious Games, but quickly found ourselves pivoting towards something scalable. Something that could connect millions of people together with a unique experience. And it was especially important to us that people could access it from mobile devices. That marked the beginning of a long journey into the metaverse. A few years later the pandemic arrived and a new story started.
What’s the story behind your company?
We’re based in Spain, and in the midst of a trip we encountered a Swedish investment fund that trusted our vision. This allowed us to focus 100% on technology. Our vision was fixed on B2C. And like many startups, we initially tried to focus on B2B to achieve turnover. But it was too early and we had to pivot several times until we found our market fit.
What does your company solve?
Our metaverse software is highly optimized thanks to the fact that it’s been crafted specifically for our needs. We’re the only company in the world that allows you to connect up to 1,000 users in the same room, actually seeing each other, even from mobile devices. Everyone can leverage that functionality, not just people with gaming PCs or who are connecting through the cloud.
Companies that use the metaverse with their employees can enjoy huge net savings by creating events and training experiences for hundreds of users. And customers can reach them thanks to mobile devices. We’ve established considerable efficiency in our mobile deployment.
John Radoff describes the value chain of the metaverse with 7 layers. In which layer(s) does your company operate? Can you give an example?
We’re really in two layers. Layer 1 is for the “experience” we offer to our users. This includes events, training, games, etc. And layer 4, “spatial computing”, because we have our own 3D engine. One created from scratch specifically to create “metaverses” or virtual worlds. We’re equivalent to Unity, but only for this specific use.
Who were the people who have been the most helpful in getting you to where you are today? How did they impact your life and your success?
There have been three clear turning points in the history of our company. The first was when we met Juanjo Salamanca, Marcelino García, and Emmanuel Fournier. They were three senior managers of a large international company who helped the whole team to change our mentality and transition from a “national” company to an international one.
The second moment was the entry of the Swedish investment fund. Their representative, Fredrik, trusted us and made it possible to create the cutting-edge technology we have today. The third moment is recent, with the entry of Adam Lindenman and Tibor as new investors. They’re two successful entrepreneurs, with a new vision, who are helping us in this growth phase.
What do you hope the metaverse will look like in 10 years?
The metaverse already exists for general users as a whole. But that’s not really the case for the professional world yet, and that’s where change is going to happen. We’ll all have lightweight, high-quality, VR glasses. They’ll support both VR and AR modes depending on what we’re working on. And we’ll use them as a regular complement to our PC for meetings, creative processes, training, etc. The web will be enriched with immersive 3D experiences supported by AI. This will create new narratives to compete for the consumer’s attention.
How do you envision your company’s role within the metaverse in 10 years?
We’ll become one of the top three companies delivering the metaverse as a service to businesses all over the world. And we’ll ensure that they’re able to leverage that service from any device. We’ll help them create events, training, education, and e-commerce services that are both engaging and fun.
