The World Needs More Scouts
The Scout has returned. From the original Scout 80 to its successors, the 800a/b and ‘II,’ International Harvester popularized the first examples of what would become the modern SUV. The Scout combined rugged off-road capabilities with on-road comfort and customizable features, making it accessible for the working class. Although the Scout name became obsolete in 1980 due to International Harvester’s financial troubles, that is about to change. Today, Scout Motors unveiled its reimagined version of this iconic vehicle under Volkswagen Group.
This unveiling marks the return of one of the most recognizable vehicle lineups, blending nostalgia with Volkswagen’s push into the rapidly evolving EV market.
A New, Familiar Face
Scout Motors is introducing two concepts—the Scout® Traveler™ SUV and the Scout® Terra™ truck. Per the unveiling, these vehicles are built with a modern interpretation of the rugged off-road spirit that defined the original Scout series. With a new body-on-frame platform and advanced off-road features like mechanical lockers and solid rear axles, these all-electric models are engineered for extreme terrain while delivering practical everyday functionality. Both vehicles are designed to handle work and adventure, offering towing capacities of over 7,000 pounds for the Traveler and over 10,000 pounds for the Terra, alongside a nearly 2,000-pound payload capacity. Advanced software, including over-the-air updates and remote diagnostics, ensures that these vehicles are future-proofed with cutting-edge technology.
The Scout Traveler and Terra embrace the demands of modern EV buyers by offering two powertrain options: a fully electric system with up to 350 miles of range, and an extended range variant that includes a gas-powered generator to push the range over 500 miles. The electric drivetrain provides up to 1,000 lb.-ft. of torque, enabling quick acceleration and precision control, particularly in off-road conditions. Scout’s emphasis on tactile controls, combined with advanced tech features, ensures a balanced and immersive user experience.
Key Specs:
- Towing Capacity: Over 7,000 lbs (Traveler) and over 10,000 lbs (Terra)
- Payload: Nearly 2,000 lbs for both models
- Electric Range: Up to 350 miles; extended range variant with more than 500 miles
- Acceleration: 0-60 mph in as quick as 3.5 seconds
- Torque: Nearly 1,000 lb.-ft.
- Charging: 800V architecture, up to 350 kW, with bi-directional charging capabilities
- Price: Traveler starting at $50,000; Terra starting at $51,500, with retail prices under $60,000
- Production Start: Targeted for 2027
A Legacy Reborn: Blending Tradition and Innovation
The return of the Scout highlights how legacy automakers are navigating the transition to electric vehicles while preserving their heritage. Known for its rugged off-road capabilities, the original Scout was a favorite among adventure enthusiasts. Volkswagen’s revival of the Scout as an EV looks to tap into this nostalgia while entering the expanding electric SUV and overlanding markets.
1977 International Scout II
More than just a new truck, the Scout embodies the spirit of adventure. Its relaunch could significantly impact the U.S. automotive landscape, particularly in the off-road EV segment, where enthusiasts value rugged performance. This could also be key in attracting demographics that have been slower to embrace electric vehicles.
Not Just Another EV Company
Interestingly, Scout Motors’ revival is unique not only because of its iconic history but also because it is Volkswagen’s major entry into the adventure-oriented EV market. Launched in 1961, the Scout has a deep-rooted place in American automotive history. As mentioned, Scout Motors seeks to preserve rugged durability while introducing modern design elements and electric performance.
To facilitate this, Volkswagen has invested over $2 billion in a dedicated U.S. manufacturing facility, hopefully signaling its long-term commitment to making Scout a household name in the increasingly competitive off-road EV landscape.
A Growing Trend: Overlanding in the EV Era
The Scout’s return ties into the rise of overlanding, a form of self-reliant off-road travel that has surged in popularity. Brands like Rivian have shown that there is a strong interest in electric trucks that can tackle rugged terrain.
The Scout, with its off-roading DNA and the benefits of EV technology—like instant torque and quiet operation—has the potential to be a major player in this market.
Fears of Enthusiasts: Will It Stay True to Its Roots?
Despite the excitement, some fans are concerned that the Scout won’t live up to its heritage. They fear it could become a watered-down SUV that merely capitalizes on its iconic name. Enthusiasts are vocal about wanting key features like a removable top, manual transmissions, internal combustion options, and genuine off-road performance. Although Scout Motors has hinted at modular roof options, these features are yet to be confirmed. However, the electric powertrain does offer notable advantages for off-roading, such as precise torque control and improved hill descent capabilities.
From the unveiling, enthusiasts should, overall, be pleased. The new trucks do not have a removable top and round taillights, but they do manage to be quite recognizable as a Scout while managing to promise impressive capabilities.
And for those afraid of being stranded on the trail in an EV, there is even a range extender option that involves a gas-powered generator, ensuring you will always find your way home.
The Price of Adventure: Finding the Sweet Spot
Pricing remains a critical question for all EVs at the moment, as high prices are continually seen as a barrier to EV adoption. There is genuine concern that Scout may struggle if it is priced out of reach for its traditional fanbase. To succeed, Scout Motors must strike a balance between premium features and affordability. Offering a variety of performance packages could help broaden its appeal, providing affordable models alongside more fully equipped editions.
Unfortunately, the vehicle is priced well above the average cost of a new vehicle in North America, with a base price of $60,000 for the SUV. In 1977, the base price of a Scout was roughly $6,000. This equates to roughly a $31,500 sticker price in 2024. While the cost of new vehicles has outpaced inflation over the years, a $60,000 price tag still firmly places the Scout out of reach for most and is clearly meant to appeal to a wealthier demographic than its predecessor.
Competing EV Brands
Now that the Scout has officially been unveiled, it can finally be compared with offerings from what look to be its top competitors—the Wrangler, Bronco, and Rivian. Each of these vehicles is a product of publicly traded companies, which presents an intriguing investment opportunity for those who believe in the future of the EV overlanding boom.
1. Stellantis – Jeep Wrangler EV
Stellantis is pushing forward with electrification across its iconic brands, and one of the most intriguing is the upcoming fully electric Wrangler under the Jeep badge. Known for its rugged, go-anywhere spirit, the Wrangler has a loyal fanbase that expects off-road capability in all conditions. Electrifying this iconic off-roader taps into a niche market of adventure enthusiasts looking for sustainable alternatives. The EV Wrangler offers intriguing investment potential as it leverages Jeep’s strong brand identity while moving into the growing off-road EV segment.
Stellantis N.V. (STLA +2.48%)
Stellantis has been aggressive in its $35 billion electrification plan, which includes launching more than 70 electrified models by 2030. The company is focusing on improving profitability in its North American market, with the U.S. being critical for Jeep’s off-road legacy. Investors will be watching how Stellantis balances its EV rollout with maintaining strong margins, particularly in a competitive landscape where pricing pressures are increasing.
2. Ford – Bronco
The Bronco has made a successful comeback, re-establishing itself as a serious contender in the off-road SUV market. While Ford has yet to release a fully electric version of the Bronco, the expectation of an EV variant has generated considerable buzz. The Bronco represents a significant opportunity for Ford to expand its electric lineup and compete with rivals like Scout, Jeep, and Rivian in the off-road space. Ford has already proven its EV capabilities with the F-150 Lightning, and a Bronco EV would appeal to both Bronco enthusiasts and eco-conscious consumers.
Ford Motor Company (F +1.63%)
Ford is investing more than $50 billion through 2026 in electrification, with ambitious goals of producing over 2 million EVs annually by the end of that period. Ford’s EV business saw a significant boost in the U.S., especially with the success of the F-150 Lightning. The company’s EV strategy includes building out its supply chain, battery capacity, and software development. Ford’s revenue from EVs continues to grow, but investors are also paying attention to the cost challenges related to scaling production, making the potential release of an electric Bronco a pivotal moment for profitability.
3. Rivian – R1S & R1T
Rivian is already a well-established player in the electric off-roading market, with its R1T pickup and R1S SUV leading the charge. Known for combining luxury, performance, and adventure capabilities, Rivian’s vehicles have been praised for their ruggedness and impressive range. The company’s focus on sustainability and innovation has attracted significant investor interest, and its direct competition with legacy automakers like Ford and Jeep gives it a unique appeal.
Rivian Automotive, Inc. (RIVN +2.66%)
Rivian has seen rapid growth since its high-profile IPO, but the company has faced financial hurdles, including production delays and significant operational costs. In its most recent financial filings, Rivian reported rising revenues, but it remains in a heavy investment phase, which has led to continued losses. However, Rivian’s substantial cash reserves and strong backing from investors like Amazon provide the company with a solid runway to scale production. The long-term success of Rivian’s lineup, particularly its ability to bring down costs and ramp up production, will be key drivers of its stock performance and profitability.
Final Thoughts – The Road Ahead
As the Scout enters the EV market, many questions remain: Can it meet the expectations of its passionate fanbase? Can it compete in an increasingly crowded market? Will the production model stay true to its rugged roots while embracing the future of electric mobility? The answers to these questions will shape the Scout’s future and potentially the direction of the entire EV industry.
