- Sonic’s TikTok tap-to-earn foray has hit a major milestone.
- The milestone has been attributed to the application’s features that offer users a seamless and engaging experience.
- The project’s success highlights the potential for the tap-to-earn craze to expand beyond Telegram.
Over the past few months, gaming-focused Solana Layer 2 Sonic has focused on expanding its reach and shows no signs of slowing down. Following its July 2024 announcement of plans to integrate Neon EVM to attract EVM builders and games, the project unveiled an effort to grow its user base via TikTok in October 2024. This most recent effort appears to be yielding significant results.
Sonic X Hits 1 Million Users
Sonic’s TikTok tap-to-earn foray has hit a major milestone. On November 11, the project announced that Sonic X, its TikTok-embedded tap-to-earn game, had recorded one million users within just one month of its launch.
Commenting on the recent Sonic X achievement, Sonic co-founder Chris Zhu hailed it as proof of the project’s dedication to making Web3 more accessible.
"Achieving 1 million KYC-verified users is a testament to Sonic's dedication to bridging the gap between mainstream social media and Web3. Sonic X was designed with accessibility and engagement in mind, and we're proud to have created an experience that brings the benefits of blockchain technology to a large, active audience on TikTok," he enthused.
Sonic attributed the tap-to-earn game’s impressive user growth to its unique features. These features include an interactive leaderboard and a task page outlining activities users can do to earn extra rewards. Sonic X also creates a seamless user onboarding experience by leveraging account abstraction, automatically creating wallets for users tied to their TikTok accounts.
Taking the Tap-To-Earn Craze Beyond Telegram
Tap-to-earn games are a genre of Web3 games in which players engage in screen-tapping actions to earn in-game rewards and level up in the hopes of earning a future token airdrop. The genre has taken the Web3 gaming space by storm this year, with popular titles like Notcoin and Hamster Kombat seeing hundreds of millions of monthly active users.
Sonic, however, is taking the genre to new frontiers. Up until now, these games have been domiciled on Telegram. Beyond just launching Sonic X, the project offers other builders the tools to launch their own TikTok mini-applications.
Other projects already appear to be taking advantage of the opportunity. On October 31, Sonic announced that Mahjong Verse had launched on its infrastructure.
On the Flipside
- Sonic has not confirmed plans for an airdrop to users.
- Interest in tap-to-earn games often declines after users receive tokens.
Why This Matters
Sonic X’s recent milestone highlights the potential of accessible and easy-to-use Web3 integrations with social media to drive exponential adoption.
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